Operational Blueprint

Strategic Definition

I don't wait for requirements; I help define them. I partner with Product and Engineering before the PRD is written to ensure we solve the right problems, not just the easy ones.

I champion simplification over compromise. When deadlines are tight, we cut scope, not quality.

Insight Architecture

Pragmatism over perfection. I match the research rigor to the business risk.

I operate flexibly: running lean studies solo for rapid validation, or partnering with dedicated Researchers for deep-dive discovery on high-stakes problems.

When speed is critical, I am comfortable shipping informed assumptions to unblock the team—provided we measure the impact in production and iterate.

Leading from the Front

I believe the best leaders are those who still know how to build. I set the standard by doing the work, combining hands-on execution with active mentorship to elevate the team around me.

I establish a culture of structured critique where feedback is regular and actionable, ensuring both strategic alignment and tactical precision.

Removing friction

I don't toss designs over the wall. I treat my Figma files as the single source of truth, detailing UX copy, edge cases, and tracking specs.

I maintain a constant feedback loop with engineering to ensure the build fidelity matches the design intent.

Augmented Intelligence

I treat AI as a smart assistant to handle brainstorming variants, generating mock data, realistic prototypes and sanity-checking logic, while I focus on the architecture.

The Red Line: I never outsource strategy. AI supports the thinking, it doesn't replace it.